Transitions offers initiatives for success

Orlando-Transitions Optical is offering new point-of-sale tools that allow eye-care professionals to add a personal touch to their discussion of healthy vision with patients. More than half of the materials now offered are customizable using the Transitions Online Marketing (TOM) tool.

The pieces build on Transitions' new consumer advertising campaign and, using a combination of sunlight, simulated UV light, and comparative photos, encourage patients to see for themselves the benefits of Transitions lenses. Most of the materials, including a lens demo card, a patient brochure with UV film demonstration, dispensing mat, posters, and counter cards, are available free from Transitions.

In January, the ninth annual Transitions Academy was attended by more than 1,000 optical industry professionals from 22 countries. This year's event, themed "Leadership at all Levels," offered insights from high-profile authors and speakers to help industry professionals explore how developing a leadership mindset prepares individuals and companies to compete in times of change.