AMO launches online ordering service

Santa Ana, CA

-Abbott Medical Optics (AMO) has launched a new online ordering service (AMOeasy,

www.amoeasy.com

) whereby customers can order the company’s implants and other cataract-related products as well as track orders at any time of day. The Web site was created in direct response to results of customer surveys in which an “overwhelming” number of participants requested an automated or Web-based system that would allow for such services, according to the company.

After registering online, customers use a hand-held scanner to log their inventory into their accounts. They can receive lenses automatically with a click of a computer mouse button or use of a barcode scanner; create automatic reorder lists of products frequently ordered; browse the company’s entire catalog of available products, complete with the customer’s personalized pricing; access live order tracking; include bundling, physician certification, and other ordering information automatically; and view complete, real-time reports including implant inventory reconciliation, order history, and implant usage history.