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A newly formed partnership with CheckedUp and TearScience will bring the CheckedUp engagement platform to hundreds of clinics nationwide, announced the companies.
A newly formed partnership with CheckedUp and TearScience will bring the CheckedUp engagement platform to hundreds of clinics nationwide, announced the companies.
The platform engages patients at each stage in the decision-making process and is proven to increase patients’ understanding of their disease and confidence in their treatment options, according to a prepared statement.
“By providing the entry point to a digital, multichannel educational environment, this partnership provides real value to ophthalmic practices that want to help their patients make more informed choices about treating their dry eye disease, particularly premium treatment options,” said Richard Awdeh, MD, chief executive officer and founder of CheckedUp.
“The TearScience team saw that the CheckedUp platform offered a way to address the information needs of the patient within the highly time-constrained practice setting around a disease and treatment options in a therapeutic are that has become more complex,” he added.
“CheckedUp Explorer will allow each practice to shape the information presented about management of meibomian gland disease and chronic dry eye to encourage patient self-selection and discussion in ways that fit the physician’s preferences,” said Tom Chirillo, senior vice president, sales and marketing, TearScience. “It is both customized and turnkey-the patient wins and the practice wins.”
Under the agreement, TearScience representatives will provide the waiting room package to their customers as the first component of the full platform. The package includes a 43” flat-panel TV, engaging full-motion HD video programming that is updated monthly, a customizable side bar that rotates from practice information and marketing to patient questions, and lifetime system maintenance.
Components of platform
The patient engagement platform includes four additional components that-together with CheckedUp Explorer-provide several hours of targeted, practice-curated content at the point of interest or point of care.