B + L launches new daily disposable lens in Europe

Birmingham, UK-Bausch + Lomb (B + L) has launched a new daily disposable contact lens (Biotrue ONEday). According to the company, the lens is made from a proprietary material (HyperGel) that combines features of conventional hydrogel and silicone hydrogel material.

According to B + L, the lens contains 78% water-the same water content as the cornea-and delivers virtually the same oxygen level as the open eye. The outer surface of the lens is designed to mimic the lipid layer of tear film, which prevents dehydration of the lens. The lens provides the maximum amount of moisture of any daily disposable lens on the market today, even after 16 hours of wear, the company said.

“Patients often report that they have blurred vision at the end of the day or have to blink a few times to clear their vision when they are working on their computer,” said Calvin Roberts, MD, executive vice president and chief medical officer, B + L. “Blurred vision can be caused by contact lenses drying out toward the end of the day, which changes the shape of the contact lens and can distort their clarity of vision. [The proprietary material] helps our new [daily disposable] contact lenses mimic our own healthy tears and [is] proven to maintain the same moisture level as the natural eye. This helps [the lenses] retain their shape and maintain clear vision throughout the day.”

The lens was launched at the British Contact Lens Association’s annual conference. It is being introduced in Europe; initially in Italy, followed by the United Kingdom and Nordic countries later this year.

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